- Strategy Development:
- Assist in creating and implementing social media strategies aligned with business goals.
- Develop content calendars and social media campaigns.
- Content Creation & Management:
- Create, curate, and manage content for social media platforms, including images, videos, and written posts.
- Collaborate with the design and content teams to maintain brand consistency.
- Platform Management:
- Oversee social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
- Schedule and publish posts using social media management tools.
- Engage with followers and monitor brand conversations.
- Community Engagement:
- Build and nurture relationships with the online community.
- Monitor and respond to online reviews and feedback.
- Performance Tracking:
- Analyze social media performance using analytics tools.
- Prepare reports on key performance indicators (KPIs).
- Provide insights and recommendations based on data.
- Paid Social Campaigns:
- Assist in planning and executing paid social media campaigns.
- Collaborate with the advertising team to optimize ad performance.
- Collaboration & Communication:
- Work closely with the marketing, content, and design teams to align social media efforts with marketing strategies.
- Stay updated on industry trends and best practices.
Qualifications:Education: Bachelor’s degree in Marketing, Communications, or a related field.Experience: 4+ years in social media management and content creation.Skills:Strong understanding of social media platforms.Proficient in social media management and analytics tools.Excellent communication and creative thinking skills.Ability to work independently and collaboratively.