- Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Source and present audience data and advertising proposals.
- Coordinate and oversee the development and launch of campaigns.
- Manage budgets and monitor campaigns costs and ROI metrics.
- Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
- Build and maintain a network of advertising agents and broadcasting networks.
- Monitor audience and media trends, practices, and new technologies.
- Create and manage advertising campaigns on Google Ads, Facebook, TikTok, Instagram, Snapchat, and YouTube.
Previous experience as a Media Buyer or similar role.Conversant with media-buying, planning, and research.Solid knowledge of media analytics.Excellent organizational and multitasking abilities.Detail-oriented and critical thinking skills.Ability to work on all social media channels (Facebook, Instagram, Twitter, Snapchat, LinkedIn., Google, Native ads, Programmatic Ads, Media Partnerships…. etc.