Key Responsibilities:

• Market Research: Understand the target audience's demographics, preferences, and behaviors to determine the most suitable platforms for ad placements. This involves analyzing trends, conducting competitor analysis, and staying updated with the latest in social media and digital marketing.
• Budget Management: Allocate and manage the budget for online advertising campaigns. This includes negotiating and purchasing ad space, ensuring optimal use of funds to maximize return on investment (ROI).
• Strategy Planning: Develop and implement media buying strategies that align with the company’s marketing goals. This involves deciding on the mix of media platforms, timing, and frequency of advertisements to reach the target audience effectively.
• Campaign Management: Oversee the execution of advertising campaigns from start to finish, including setting up the campaign, monitoring performance, and making adjustments as needed to improve results.
• Performance Analysis: Regularly analyze and report on the effectiveness of the campaigns, using metrics such as click-through rates, conversion rates, and ROI. This data is used to make informed decisions on future media buying and strategy adjustments.
• Staying Updated with Industry Changes: Keep abreast of changes in the digital marketing landscape, including new platforms, technologies, and best practices, to adapt strategies and maintain competitive advantage.
• Social Media Trend Awareness and Innovation.