- Develop and execute comprehensive marketing strategies aligned with company goals.
- Identify target audiences and create tailored campaigns to reach healthcare providers
effectively. - Analyze market trends and competitor activities to identify opportunities for differentiation.
- Collaborate with SEO and social media agencies to optimize online presence and visibility.
- Provide clear briefs and guidelines to agencies for the effective execution of marketing
campaigns. - Monitor and evaluate agency performance against predefined KPIs.
- Oversee the implementation of SEO strategies to enhance organic search rankings.
- Manage and create engaging content for social media platforms to foster brand awareness.
- Utilize analytics tools to measure the effectiveness of digital marketing efforts.
- Develop, coordinate, and execute B2B marketing campaigns across various channels.
- Ensure alignment of marketing materials with the brand identity and messaging strategy.
- Monitor campaign performance, analyze data, and implement optimizations as needed.
- Contribute to lead generation initiatives to drive new business opportunities.
- Collaborate with sales teams to nurture leads and convert them into clients.
- Implement effective follow-up strategies to maintain client engagement.
- Coordinate logistics for marketing events, ensuring seamless execution and timely delivery.
- Manage the selection and production of giveaways, aligning with marketing campaign
objectives. - Oversee the printing of marketing materials, ensuring high-quality output and brand
consistency.
Bachelor's degree in Marketing, Business, or a related field.Proven experience in B2B marketing, preferably in the healthcare industry.Strong understanding of SEO, social media, and digital marketing strategies.Excellent communication and interpersonal skills.Demonstrated ability to manage agencies and cross-functional teams.Analytical mindset with proficiency in data analysis tools.Creative thinking and problem-solving skills.