• Design and develop social media strategies aligned with brand objectives.
• Set measurable goals and analyze the effectiveness of strategies in achieving these goals.
• Create, write, and coordinate engaging and innovative content across various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Coordinate with design teams to produce visual materials such as images and videos.
• Monitor brand conversations and provide recommendations on how to handle negative comments.
• Understand and interpret key performance indicators (KPIs) related to technology.
• Track and analyze performance metrics such as engagement rates, follower numbers, and campaign results.
• Prepare periodic reports on campaign performance and activities, analyze trends, and provide strategic recommendations.
• Develop a specific marketing plan with a set duration aimed at achieving a particular goal.
• Measure and evaluate the success of campaigns implemented by the organization on social media platforms.
• Stay updated with the latest developments in social media platforms.
• Work on increasing the number of followers on social media.
• Work on reaching out to social media influencers.
• Apply all writing standards specific to the organization.
• Adhere to the timeline of the marketing plan.
• Coordinate with marketing and content teams to ensure strategies are integrated across different channels.
• Collaborate with creative and research teams to develop innovative content that aligns with brand strategies.

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.Proven experience as a Social Media Specialist.Deep knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok) and their tools.Strong writing, editing, and communication skills.Experience in creating and managing content that engages the audience.Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and content creation tools (e.g., Caneva, Adobe Creative Suite).Ability to analyze social media metrics and prepare reports on campaign performance.Experience in developing and implementing social media strategies to achieve brand objectives.Skill in managing online brand reputation and responding to comments.Understanding of key performance indicators (KPIs) related to social media.Creative thinking with the ability to produce original and engaging content.Strong organizational skills and attention to detail.Ability to manage multiple projects and meet deadlines.Up-to-date with the latest trends, best practices, and algorithm changes in social media.Experience in working with influencers and growing social media communities.Knowledge of SEO and its impact on social media performance.