• Develop a comprehensive social media strategy: Develop a clear plan for social media goals, target audience, content, budget, and measurement methods.
• Competitor analysis: Study competitors’ social media strategies and identify strengths and weaknesses.
• Define key performance indicators (KPIs): Identify measurable goals that will be used to evaluate the performance of social media accounts.
• Participate in developing, engaging and innovative content: Create posts, images, videos, stories, live broadcasts, and other types of content that align with the brand’s strategy.
• Manage the publishing schedule: Identify the best times to publish on each social media platform and ensure consistency of content.
• Collaborate with other teams: Work with design, writing, and video teams to produce high-quality content.
• Crisis management: Deal with any crises or issues that may arise on social media.

Analysis and measurement:

• Track performance: Use analytics tools to measure the performance of social media accounts, identify key metrics, and track paid advertising campaigns.
• Data Analysis: Analyze data to determine what works and what doesn’t and make recommendations for improvement.
• Reporting: Provide regular reports to company management on social media performance.