- Develop strategies and tactics to increase our incoming sales.
- Deploy and monitor successful marketing campaigns and own their implementation from ideation to execution
- Build a customer experience and ensure the quality of the service
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Demonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc/MSc degree in Marketing or related field