- Develop and execute comprehensive SEO strategies to improve organic search rankings, visibility, and traffic.
- Conduct thorough keyword research and analysis to identify relevant search terms and opportunities for optimization.
- Optimize website content, including meta tags, headings, URLs, and on-page elements, to improve search engine rankings.
- Conduct technical SEO audits and collaborate with web developers to resolve website issues that may impact search visibility.
- Develop and implement advanced link-building strategies to improve website authority and search rankings.
- Monitor and analyze website performance using SEO tools, such as Google Analytics and
- Google Search Console, and provide actionable insights and recommendations.
- Stay up-to-date with the latest industry trends, search engine algorithm updates, and best
- practices in SEO, and apply them to enhance performance.
Bachelor’s degree in Marketing, Communications, or a related field. Relevant certifications are a plus.5+ years of experience as a Senior SEO Specialist or in a similar role, preferably in an E-commerce website.Proven track record of driving organic growth, improving search engine rankings, and increasing organic traffic and conversions.In-depth knowledge of search engine algorithms, ranking factors, and advanced SEO techniques.Extensive familiarity with website analytics tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Hotjar, Microsoft Clarity, … etc.).Complex SEO strategies and recommendations.Strong project management skills and ability to manage multiple projects and priorities simultaneously.Experience with A/B testing and other methods to evaluate and improve SEO performance.Solid understanding of HTML, CSS, and JavaScript as they relate to SEO.Excellent analytical, problem-solving, and communication skills.Ability to work collaboratively in a team environment and manage multiple projects simultaneously.Up-to-date with the latest trends and best practices in SEO and inbound marketing.