• Develop and implement brand strategies to achieve business objectives and increase brand awareness.
• Collaborate with creative agencies to design and execute effective marketing campaigns.
• Oversee and manage the in-house production team to ensure consistent brand messaging and quality.
• Coordinate with the factory for the timely production and delivery of jewelry products.
• Manage the brand’s presence on social media platforms, including content creation, scheduling, and performance analysis.
• Conduct market research to identify trends, consumer insights, and competitive activity.
• Develop and manage the brand’s budget, ensuring cost-effectiveness and alignment with financial goals.
• Ensure brand consistency across all marketing and communication channels.
• Collaborate with sales teams to develop promotional strategies and materials that drive sales growth.
• Monitor brand performance metrics and prepare reports for senior management.
• Lead the development of product packaging, labeling, and other brand-related materials.
• Work closely with the PR team to enhance brand visibility and manage public relations activities.
• Identify partnership opportunities to enhance brand visibility and reach.
• Manage relationships with influencers and brand ambassadors to amplify brand messages.
• Ensure compliance with all legal, regulatory, and ethical standards in all marketing activities.
• Stay up to date with industry trends, innovations, and best practices to maintain a competitive edge.

Scope of Work:

• Creative Agencies: Manage the relationship with external creative agencies, ensuring alignment with brand vision, goals, and budget. Oversee the development of marketing campaigns, including advertising, digital content, and event promotions.
• In-House Production Team: Lead the in-house creative team in the development of marketing materials, ensuring they meet brand standards and are delivered on time. Provide creative direction and feedback to maintain high-quality output.
• Factory Coordination: Liaise with the factory to ensure the production process aligns with marketing timelines and product launches. Monitor production schedules, quality control, and delivery timelines to ensure seamless execution.
• Social Media Management: Oversee the brand’s social media presence, including strategy development, content creation, and performance tracking. Engage with the audience, manage online reputation, and drive growth in social media metrics.
  
   

 

Education: Bachelor’s degree in marketing, Business Administration, or a related field.Experience: Minimum of 5-7 years of experience in brand management, preferably within the luxury or jewelry industry.Strong understanding of brand management principles and marketing strategies.Excellent project management skills with the ability to manage multiple tasks simultaneously.Proficiency in digital marketing, social media management, and content creation.Strong analytical skills with the ability to interpret data and make data-driven decisions.Exceptional communication and interpersonal skills.Ability to work collaboratively with cross-functional teams and external partners.Creative thinking with a keen eye for detail and aesthetics.Experience in managing budgets and financial planning.Skills:Strong understanding of brand management principles and marketing strategies.Excellent project management skills with the ability to manage multiple tasks simultaneously.Proficiency in digital marketing, social media management, and content creation.Strong analytical skills with the ability to interpret data and make data-driven decisions.Exceptional communication and interpersonal skills.Ability to work collaboratively with cross-functional teams and external partners.Creative thinking with a keen eye for detail and aesthetics.Experience in managing budgets and financial planning.