Senior Media Buyer

ob Description

About Al Tamimi Real Estate: Al Tamimi Real Estate is a leading real estate company in the UAE, specializing in buying, selling, leasing, and renting properties. We are committed to providing exceptional service and innovative solutions to our clients. We are currently seeking a highly motivated and experienced Media Buyer to join our growing marketing team. Job Summary: The Media Buyer will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels, including Meta Ads, Google Ads, and other relevant platforms. The ideal candidate will have a strong understanding of digital marketing principles, a data-driven approach, and a proven track record of delivering successful campaigns. This role requires expertise in advanced Facebook and Google Ads techniques, including hands-on experience with Google Tag Manager, Google Analytics, Google Data Studio, and the Meta Ads platform.

 Responsibilities:

 Campaign Planning & Execution: 

  • Develop and execute comprehensive media plans aligned with marketing objectives and target audiences.
  • Conduct thorough market research and competitive analysis to identify optimal targeting strategies.
  • Set up, manage, and monitor campaigns across multiple platforms, ensuring optimal performance and budget allocation.

 Budget Management & Optimization: 

  • Manage allocated budgets effectively to maximize ROI and achieve campaign objectives.
  • Track and analyze key performance indicators (KPIs) such as CPC, CTR, CPL, and ROAS.
  • Continuously optimize campaigns based on data insights to improve efficiency and drive conversions.

Advanced Techniques: 

 

  • Implement and manage conversion tracking using Google Tag Manager for accurate performance measurement.
  • Utilize advanced targeting options such as custom audiences, lookalike audiences, and retargeting campaigns across Google and Meta platforms.
  • Leverage A/B testing and experimentation to optimize ad creatives, landing pages, and campaign parameters.
  • Stay abreast of the latest features, updates, and best practices within Google Ads and Meta Ads.

Reporting & Analysis:

  • Provide regular performance reports to stakeholders, highlighting key metrics, insights, and recommendations.
  • Utilize Google Data Studio to create visually appealing and informative dashboards for campaign monitoring and reporting.
  • Analyze campaign data to identify trends, opportunities, and areas for improvement.
  • Stay up-to-date with the latest industry trends, best practices, and emerging technologies.

Collaboration & Communication: 

  • Collaborate effectively with internal teams, including marketing, sales, and creative, to ensure campaign alignment and success.
  • Communicate clearly and concisely with stakeholders, providing regular updates and addressing any concerns

Benefits: 

  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and growing company.
  • Exposure to the latest digital marketing technologies and strategies.
  • Collaborative and supportive work environment

Job RequirementsBachelor's degree in Marketing, Advertising, or a related field.Minimum 3+ years of proven experience as a Media Buyer, preferably in the real estate industry. Demonstrated expertise in advanced Facebook and Google Ads techniques, including campaign setup, optimization, and reporting.Hands-on experience with Google Tag Manager, Google Analytics, Google Data Studio, and the Meta Ads platform.Strong understanding of digital marketing metrics, analytics, and reporting tools.Excellent analytical, problem-solving, and decision-making skills.Exceptional communication, interpersonal, and presentation skills.Ability to work independently and as part of a team in a fast-paced environment. ● Proficiency in English is essential; Arabic language skills are a plus
تاريخ النشر: ١٨ أغسطس ٢٠٢٤
الناشر: Wuzzuf .com
تاريخ النشر: ١٨ أغسطس ٢٠٢٤
الناشر: Wuzzuf .com