A Marketing Executive is responsible for developing and implementing comprehensive marketing strategies that align with the company's objectives and brand vision. Duties include leading a team of marketing professionals and collaborating closely with cross-functional departments to drive revenue growth, enhance customer loyalty, and expand the brand’s market presence. Innovative, creative thinking, a strategic mindset, and deep understanding of the restaurant industry are crucial to the success of this position.

Key responsibilities:

• Craft and implement creative marketing strategies to drive brand awareness, customer acquisition, and customer retention.
• Identify target markets, analyze consumer trends, and leverage market research to develop effective campaigns and initiatives.
• Oversee the creation and execution of integrated marketing plans across various channels, including digital, social media, print, and traditional advertising.
• Define and shape the overall brand identity, positioning, and messaging for the restaurants, ensuring consistency across all touchpoints.
• Develop and maintain brand guidelines, ensuring brand standards are met across all marketing collateral and communications.
• Monitor brand perception, conduct market research, and use customer feedback to enhance brand equity.
• Lead, inspire, and develop a high-performing marketing team, fostering a collaborative and innovative work environment.
• Collaborate with cross-functional teams, including operations, culinary, and finance, to align marketing initiatives with business objectives and ensure seamless execution.
• Foster strong relationships with external agencies, vendors, and partners to maximize marketing opportunities.
• Drive digital marketing strategies, including website optimization, SEO/SEM, email marketing, social media, and online advertising.
• Oversee the development and maintenance of a compelling online presence, ensuring an exceptional user experience across digital platforms.
• Leverage data analytics and customer insights to optimize marketing campaigns, drive customer engagement, and maximize online sales.
• Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking expenses.
• Establish key performance indicators (KPIs) and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.
• Provide regular reports and presentations to senior leadership, highlighting marketing performance, ROI, and strategic recommendations.