Junior marketing manager is responsible for leading the entire Product marketing team and acting as a one-person in-house army and handling all the initiatives by themselves. A Junior marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketing-related initiatives of (mostly) new products. He/She is also responsible for developing new product developments including concept, packaging, formula, products messaging, pricing & market strategies. He/she works closely with NPD Supervisor to ensure launching new products as agreed timeline and maintain good communication and collop ration with all stakeholders. |
| KEY RESPONSIBILITIES |
| Leading Product Marketing Team | - Delegating tasks to the employees
- Setting up a budget for the marketing team
- Guiding the day-to-day tasks
- Getting reports from the subordinates
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| Developing Product Porto folio | - Develop and maintain current product portfolio.
- Develop new product as per annual plan.
- Work with various teams (agencies, Catalogue team, Digital team, sales, purchasing, Planning) to implement strategies.
- Follow and analyze market trends to position products.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
- Evaluate current portfolio size and come back with suggestions.
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| Marketing Strategies | - Create and Execute a Practical Marketing Strategy.
- Building and managing a brand for the product
- Specifying metrics that align with the strategic goals
- Looking after individual marketing initiatives.
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Value Proposition, Positioning, and Messaging | - Works closely with Product Marketing teams to specified the exact value proposition of the new product, positioning & product messaging.
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Pricing Strategy | - Work on overall pricing strategy depending on the overall value proposition they’re offering, the positioning, existing market, and economic variables.
- Collaborates with the Category Manager, Finance manager, and other key stakeholders, if needed, to set suitable pricing for the product.
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| Communication | - A PMM is expected to maintain consistent communication with all concerned team members and other departments
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Market Research | - Manage Market research analyst and follow up on her/his daily tasks and work plan
- Understand the pain points of the target audience or identify gaps in the market
- Validate the need for a product idea on behalf of the key stakeholders
- Come up with unique product features and create a positive customer experience
- Ensure that the market demands align with the expectations of the stakeholders
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| Report and analysis | - Ensure core KPIs within related to our business model are constantly tracked, analyzed and taken action on
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SUCCESS FACTORSCHARACTERISTICSThe person should be creative and up to date with new business opportunities in terms of Marketing concepts concepts and technologies for the company. Product Marketing Manager needs to be open and communicative person that communicates clearly and effectively in order to provide efficient communication with Marketing team and other departments. Additionally, since Product Marketing Manager is in constant touch with employees from different departments, he/she needs to exercise good cultural sensitivity. This person must have leadership knowledge and skills to manage multiple direct reports.SKILLS & KNOWLEDGELeadershipA natural manager who takes responsibility for his/her own actions as well as the total team’s resultsPlanning and organizingA structured operator and a good planner, who can successfully identify and organize relevant resources, and is a good time and people manager Cultural sensitivitySomeone who is alert to different moods or environments, tolerant and understanding of them, and is liked and accepted by a range of peopleProblem solvingA quick and effective problem-solver, capable of handling complexity, an objective analyst who can also use intuitionCommunication skillsA person who can effectively communicate with others, someone who knows what type of communication will work for different types of target groupsAnalytical skillsSomeone who is capable of identifying relevant KPIs, doing analysis and can take proper decisions and make plans based on thatTeam workA good team worker who volunteers readily for team projects, who gets on well with others and puts the team’s interests before their ownQUALIFICATION & EXPERIENCEUniversity degree, Bachelor or Master (preferably: Marketing, New Media)Sales and commercial experience from Direct SellingUser experience of Excel, Word and PowerPointAnalytical skills Fluent in written and spoken English