Marketing Strategy & Plan
• Coordinate the on-site implementation of the marketing strategy for business area of responsibility in order to ensure alignment with CHG marketing strategy and major stakeholder.
• Prepare a marketing plan for the business area of responsibility in order to achieve or exceed the business area marketing objectives.
• Policies, Systems, Processes and Procedures
• Coordinate and implement CHG Marketing policies, processes, templates, procedures and formats in order to improve the quality of marketing practices and ensure consistent and systematic application of Marketing ‘best practices.
• Implement and standardize all “In site communication elements” within the business area of responsibility to ensure that all hospital marketing activities are aligned with CHG communication and brand guidelines in order to create a good impact in the market.

Marketing Activities
• Support specific business area (hospital / polyclinics) marketing needs “in coordination with corporate marketing team” to support increasing the patient’s engagement in the hospital and achieve revenue targets.
• Focus on identifying new business opportunities that fit CHG marketing group strategy to attract, develop and retain patients/consultants by identifying, interpreting and profitably satisfying the market needs.
• Coordinate and initiate studies to understand and analyze the market competition in order to provide marketing reports to build the brand.
• Analyze the “patient experience survey results” within the business area of responsibility to ensure data integrity and to enhance the OPD and Inpatient service quality.
• Support Private Sales team with insights and data needed in order to develop new packages with specific consultants to increase the patient’s volume and referral rates.
• Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders in order to maintain our current patients and consultant’s retention.
 

Marketing Campaign and Initiatives
• Coordinate new concepts and ideas with relevant key stakeholders to launch new offerings, explore and exploit new alternative sales channels offerings that in order to improve and optimize sustainable growth in revenues and meet unsatisfied demands.
• Plan and organize PR, events and related marketing activities in co-ordination with the local (Hospital/Policlinics) sales teams’, as appropriate to ensure smooth conduct of the campaign.