Role Description

This is a full-time on-site role for a Senior Marketing Specialist located in Giza, Egypt. And will be responsible for managing market planning, marketing management, and market research. Day-to-day tasks include designing and implementing marketing plans, managing advertising campaigns, conducting market research, and managing public relations activities.

• Assist in implementing marketing strategy and marketing activities based on comprehensive market analysis.
• Implement and follow up on Social Media strategies to boost engagement and increase followers.
• Responsible for all marketing activities for all brands to effectively implement department action plans.
• Collaborate with marketing agencies to create and develop various activities, posting calendar, and oversee media buying for all posts and campaigns to optimize budget utilization.
• Responsible for implementing the calendar events for all marketing activities and review the monthly posting calendar shared by the agency for design, captions, tone, and manner.
• Manage various campaigns inside or outside Cairo to deliver targeted messages and create brand commitment.
• Coordinate on all activities throughout each product/service to create a cohesive feel to each marketing campaign.
• Track, analyze and report the success of campaigns and events with different tools 
• Maintain connections with suppliers, and vendors. Reach out to suppliers and oversee the production of flyers, brochures, stands, and other POS materials.
• Manage Social/ Digital Media insights to improve communication.
• Coordinate and oversee the production of branded items and giveaways, as well as manage stock levels
• Monitor & analyze engagement campaigns on social media channels to measure their success.
• Responsible for aligning company's communications strategy across social media platforms and creating marketing content to establish a strong brand identity.
• Coordinate with the production of artwork, sourcing images, banners, print buying, etc.
• Manage and organize the production of all branded items, giveaways and responsible for its stock management.
• Organize and handle advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Compile all financial bills related to the department and their statistical information to be delivered to the financial department.
• Responsible for implementing the calendar events for all marketing activities related to the whole group.
• Follow-up on all brand marketing activities throughout each product/service to create a cohesive feel to each marketing campaign.