- Optimize plans and budgets according to the best media mix and strategic direction
- Creating and planning a variety of campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including remarketing and retargeting practices
- Conducting research to assess the effectiveness of marketing strategies
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Prepare schedules and adjust when needed
- Ensure ads are creative and displayed appropriately
- Negotiating ad space and time slots with various media outlets
- Analyze Keywords and manage campaign targeting process across search tools.
- Monitoring campaign results to determine what changes need to be made to improve performance
- Manage the analysis of all campaigns across all platforms in order to optimize campaign performance.
- Monitor costs and return on investment (ROI)
- Provide reports on expenses for campaigns
- Map out the customer’s journey across all funnel stages.
- Test and develop strategies for new models and new types of advertisers.
- Experiment with new platforms and channels
BSc/BA in Marketing, Advertising or related fieldAny given certificates related to the field of media buyingCertified Internet Marketer (CIM)Professional Certified Marketer (PCM)Google Data Analytics Professional Certificatestrong communication and organization skills, are team players, venture, consumer experts, and problem solversexcellent communication and negotiation skills, organizational and multitasking abilities, attention to detail, and critical thinking skills.excellent communication and negotiation skills, organizational and multitasking abilities, attention to detail, and critical thinking skills.Familiarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics softwareexperience working on high price service or products like real estateexperience working on different social media platforms like (Facebook _tiktok _snap chat Instagram etc.)experience working on Google adds.