. Conduct market research and a deep understanding of customers' drives and desires and choose the optimal price point.
· Collaborate with internal teams on brand image, quality, and design.
· Developing and implementing strategies to increase sales
· Following market trends and presenting creative ideas
· Analyzing data to report on brand growth.
· Create compelling copy that impacts customers brand choice.
· Test different prices and product volumes to find the best balance.
· Stay informed and predict changes in trends to use brand as the trendsetter.
· Analyze brand positioning and consumer insights.
· Establish performance specifications, cost and price parameters, market applications and sales estimates.
· Monitor market trends, research consumer markets and competitors’ activities.
· Oversee new and ongoing marketing and advertising activities.
· Monitor product distribution and consumer reactions.
· Develop merchandise plans to improve performance of respective territories by increasing its stocks turnover and maximizing profitability.
· Make allocation for the new arrival stock depends on strategy concept and seasonal period and measures.
· Normal replenishment from the main WH to stores as per capacity and best seller & slow-moving stock also, consolidation between stores.
· Prepare and maintain department/category merchandise based on actual sales, sales forecasts, Company order parameters, inventory checks, forth coming events, replenishment needs etc.
· Assist in the creation of merchandise plans for the category based on insights gained from merchandise analytics, customer preference, historical trends, and projected by the buyer.