- Partner with the marketing team to define campaign goals, target audiences, and budgets
- Research and analyze various media channels (traditional and digital) to identify the most effective placements for reaching the target audience
- Negotiate rates and contracts with media vendors to secure the best possible deals
- Develop and manage media schedules, ensuring timely ad placement and adherence to budgets
- Monitor campaign performance, analyze data, and make adjustments as needed to optimize ROI
- Generate reports to track campaign progress and communicate results to stakeholders
- Stay up-to-date with the latest media trends, pricing models, and advertising technologies
Bachelor's degree in marketing, communications, or a related field (or equivalent experience)2+ years of experience in social media marketing or media buyingProven experience developing and implementing successful social media strategiesExcellent writing and editing skillsStrong understanding of social media analytics and reporting toolsExperience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads)A passion for social media and a keen eye for creative contentExcellent communication, collaboration, and time management skillsKnowledge of influencer marketing