Develop digital marketing strategies: Develop comprehensive digital marketing plans based on market analysis and company goals, including SEO, SEM, content marketing, social media marketing, and email marketing.
Manage online advertising campaigns: Plan, execute, and optimize various digital advertising campaigns, including Google Ads, social media advertising, and other paid advertising channels.
Data analysis and reporting: Monitor and analyze the effectiveness of digital marketing campaigns, optimize marketing strategies through data-driven insights, and report to management regularly.
SEO and content optimization: Develop and implement SEO strategies to improve the search engine ranking of the company's website and attract and convert target audiences through content marketing.
Collaboration and coordination: Work with internal teams (such as sales, product and customer service) and external suppliers (such as advertising agencies and technical service providers) to ensure consistency and efficient execution of marketing activities.
At least 2 years of experience in digital marketing.Proficient in using various digital marketing tools and platforms.Excellent written and verbal communication skills, able to collaborate effectively with people at different levels and departments.Creative and strategic thinking: Possess innovative thinking and strategic vision, and be able to develop and implement creative marketing campaigns.Experience in e-commerce or B2B marketing.