As a Senior Media Buyer, you will play a key role in developing and implementing media strategies to effectively reach target audiences and achieve marketing goals. This position requires a seasoned professional with a deep understanding of media planning, negotiation skills, and a track record of successful campaign execution. The ideal candidate will lead the media buying team, collaborating with internal stakeholders and external partners to optimize media spends and drive positive outcomes.

Media Strategy and Planning:

Develop comprehensive media plans aligned with overall marketing and business objectives.
Conduct market research to identify target audiences, media trends, and competitive landscape.
Collaborate with cross-functional teams to integrate media plans with overall marketing strategies.
Media Buying and Negotiation:

Negotiate and secure advertising space, ensuring cost-effective placements.
Build and maintain relationships with media vendors to secure favorable terms and added value.
Stay informed about industry rates, emerging media opportunities, and negotiation tactics.
Campaign Execution:

Oversee the execution of media campaigns across various channels, including traditional (TV, radio, print) and digital (display, social, programmatic).
Monitor campaign performance and adjust strategies as needed to optimize results.
Ensure that campaigns are delivered on time and within budget.
Data Analysis and Reporting:

Utilize analytics tools to analyze campaign performance and provide insights.
Generate regular reports detailing key metrics, trends, and recommendations for improvement.
Collaborate with analytics teams to develop attribution models and measure the impact of media campaigns.

Lead and mentor a team of media buying professionals, providing guidance and support.
Foster a collaborative and high-performance culture within the media buying team.
Conduct training sessions to keep the team updated on industry trends and best practices.
Budget Management:

Develop and manage media budgets, ensuring efficient allocation of resources.
Provide accurate budget forecasts and reports to finance and executive teams.
Vendor Management:

Establish and maintain relationships with media vendors, ensuring compliance with contracts and agreements.
Evaluate vendor performance and negotiate terms to maximize value for the organization.
Innovation and Technology:

Stay abreast of emerging media technologies and platforms.
Identify opportunities to leverage new technologies and approaches to enhance media buying strategies.