- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Coordinate with the Graphic Designer.
- Leading the moderation team and Informing them of new updates.
- Using analytical tools to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggest recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Optimize company accounts within each platform to increase the visibility of the company’s social content
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Run regular social promotions and campaigns and track their success (e.g., Twitter, LinkedIn, Snapchat, etc.).
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix
- Monitor costs and return on investment (ROI)
- Generating Leads campaigns (s) through a different platform (s).
- Setting digital campaigns on Snapchat and Twitter.
- Monitoring digital campaigns on different platforms.
- Creating media plans and media strategy.
Bachelor’s degree in journalism, communications, marketing, or a related field.From 3 to 5 or more years of social media experience including planning and managing content.Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.Experience using various analytics software.Multi-tasking and time-management skills, with the ability to prioritize tasks.Ability to work in a fast-paced, high-pressure environment.Knowledge of online marketing and a good understanding of major marketing channels