Digital Marketing Manager
- ● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- ● Design, build and maintain our social media presence
- ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- ● Identify trends and insights, and optimize spend and performance based on the insights
- ● Brainstorm new and creative growth strategies
- ● Plan, execute, and measure experiments and conversion tests
- ● Collaborate with internal teams to create landing pages and optimize user experience
- ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- ● Instrument conversion points and optimize user funnels
- ● Collaborate with agencies and other vendor partners
- ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate