Lead the development and the implementation of Allianz IMC plans through its phases: (1) Participate with Department head in planning/setting yearly objectives, calendar, budget, media plan and major activities. (2) Ensure execution excellence. (3) Manage projects' timelines, stakeholders, budgets, delivery quality. (4) Impact evaluation and reporting to higher management with corrective actions recommendations.
Direct the development and execution of an integrated digital marketing strategy that drives customer engagement and grows the business, while gathering and reporting meaningful data analytics for future decision making.
Develop/Regularly refine local marketing communication guidelines in alignment to Allianz Operating Model and Group Market Management standards. Ensure work adherence to Group Market Management standards as well as local brand / communication insights/guidelines. Guidelines does not only cover layouts and visuals quality but also creative content, copywriting and quality.
Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, events, promotions and sales tools. Implement performance metrics and tracking tools to measure results.
Collaborate with product providers, creative and content teams, and distribution partners to create integrated marketing programs that drive interest, influence and achieve sales and growth targets.
Lead the activities of the Marketing Communications Unit, including managing a team of +8 across various functions, short-term and long-term scheduling, resource needs, and developing and managing the annual marketing budget
Regularly Liaise with Group Branding team to keep herself/himself and management abreast with the group initiatives, campaigns, recent standards and other OE's campaigns to borrow from and present the result as proposals for local implementation with cost/benefits analysis. Push for creativity, reusability, consistency, cost effectiveness, higher ROI across all agency and team developed work.
Regularly meet and coordinate IMC plans with relevant stakeholders (Sales Channels, Product Providers, Corporate Communication, Legal, Operations, Procurement, IT) and resolve priorities conflict. Report regularly to higher
management projects' progress and ROI and in return implement new direction and modify plans accordingly. Keep team and agency updated with the brand objectives and company strategic directions.
Assure company website is current and effectively used in all program activities. Regularly review and develop Sales and Service Centres, branches, preferred partners, and other points of sales branding and customer
engagement experience. Revamp ALL product/marketing materials and contents according to group's NEW BRAND GUIDELINES through Co-Creation workshop with different stakeholders
Assign ownership of projects, campaigns, activities to team members and track progress regularly to assure proper planning, adherence to schedules, reporting, quality of work. Support and mentor team members in their daily
work and troubleshoot pending problems.
Develop Branding, Communications & Digital Marketing strategy. Develop Brand Health research and Tracker system. Pitch for new partners agencies (Creative, Media & Digital Marketing) if needed, through a professional
detailed pitch process. Launch yearly Thematic Brand campaign strengthening brand awareness & equity through improving the brand imagery, perception & likability.
Support the development of a Lead Management System in coordination with CRM, Sales, IT & other cross-functional task force team. Marketing Support of owned digital assets enhancement (Customer Portal, Mobile
Application, ChatBot). Run yearly tactical product awareness campaigns with an objective to educate customers, generate leads & reduce mis-selling rooms of key selected products.
PlanningOnline marketing skillsCopywriting and proofingcustomer communication and behaviorDigital media & performance marketingMarketing Research & consumer insightsMinimum of 10+ years successful marketing communicationexperienceExperience with digital and print marketing, contentmarketing, and social media marketingKnowledge of the financial components of product andmarketing management, includingproduct profit contributions (cost, pricing, mix), P&LMust have strong experience in ATL advertising including360 integrated marketing communications, TVCs creativedevelopment/production, media planning & buying, digitalmarketing, BTL activations, and marketing research(Specially brand health & media evaluation and performancetools).Strong leadership skills and ability to thrive in results orientedenvironmentExcellent oral and written communication skills and strategiclistening skills are necessary to effectively exercise tact,discretion, judgment and diplomacy when interacting and/ornegotiating with all levels of internal and external customersStrong organizational skills - attention to detail and Self-Motivator - willing to take the initiativeCreative innovator with entrepreneurial spiritSkills: Management, Strategic vision, initiative, digital media& performance marketing, social media management, brandbuilding & management