- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
- Design visually appealing email templates that are responsive across devices and browsers.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
- Utilize email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) to create, send, and track emails.
Bachelor’s degree in Marketing, Communications, or a related field.Experience (3+ years) in email marketing or a similar roleStrong understanding of email marketing best practices, strategies, and tactics.Proficiency in email marketing platforms and tools (e.g., Mailchimp, HubSpot, Kaviya).Excellent written communication and copywriting skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Strong project management skills and attention to detail.Familiarity with HTML/CSS for email design is a plus.Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR).