A marketing specialist is responsible for developing and executing marketing activities that promote a company's products or services. They work closely with other departments, such as sales, product development, and customer service, to ensure that marketing efforts are aligned with the company's overall business goals.
Job Description
Develop and execute marketing plans
Conduct market research
Analyze marketing data
Create marketing materials
Develop high-quality, engaging content that aligns with brand messaging and target audience.
Optimize content for search engines (SEO) and social media.
Identify target audiences, content formats, and distribution channels.
Manage and optimize digital platforms (e.g., website, social media, email)
Track and measure marketing results
Stay up-to-date on marketing trends
Qualifications
more than 3 years in marketing activities, bachelor's degree in marketing, advertising, or a related field. You should also have strong analytical skills, be able to work independently and as part of a team, and have a passion for marketing.
Proven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent