- Develop activity plans for OTC Products on guidelines and timings, assuring the most effective execution in the market that drives market share as well as delivers budgeted sales targets, in order to optimize return for DKT Egypt
- Create & implement creative techniques to overcome challenges with set vision & goals.
- Develop a timely dashboard to monitor activities and sales, making amendments to achieve objectives.
- Build, develop & market for the brand & raise brand awareness.
- Lead annual portfolio planning to ensure short-term and long-term goals are met in a timely manner.
- Monitor business performance and the external environment to define long-term corrective actions to optimize results.
- Creating & positioning brand identity across all networks.
- Develop implement & execute marketing initiatives & activities for the brand either online or offline.
- Develop full-scale communication plans across the product life cycle, identify opportunities for Life Cycle Management
- Manage the brand A&P for each product, assigning the right mix to advertising and marketing activities to achieve a sales plan. Prepare and report monthly A&P reports per product per market. Key team player and contributor in digital marketing campaigns of concern
- Define and control brand budgets including forecasting, expense management, and evaluation of cost-effectiveness
Knowledge of marketing, business principles and Pharma business environmentUniversity graduate, post-graduate marketing qualification is a definite plusPassion for digital marketing and out-of-the-box approaches to reach outstanding resultsSet long and short-term plans simultaneously and complimentary to ensure commercial objectives are met if not exceeded for existing and expected OTC ProductsDevelop and validate a differentiated Positioning that is sustainable and competitive. Translate this to relevant and compelling Customer PropositionsAnalyze brand positioning & consumer insights.Ensure the products continue to be relevant and competitive, maximizing the asset throughout effective lifecycle management