Visual Concept Development:

- Provide creative direction and guidance to the creative team, including graphic designers, photographers, videographers, and other visual artists.

- Collaborate with clients and project coordinators to understand project requirements, objectives, and target audience.

- Develop visual concepts, videos, themes, and design strategies for social media campaigns, ensuring they are aligned with the brand's identity and message.

- Translate marketing goals into compelling visual executions with different directions.

Brand Identity and Guidelines:

- Ensure that all visual content ( Statics & Videos )  to the brand's visual identity guidelines, including color palettes, typography, imagery, and overall brand aesthetics.

- Maintain consistency and brand integrity across all social media platforms.

Collaboration and Communication:

- Collaborate with cross-functional teams, including copywriters, social media managers, and marketing strategists, to align visual elements with the overall content strategy and to prioritize design projects, ensuring timely delivery of creative assets.

- Communicate design concepts effectively to stakeholders and clients.

- Provide feedback and guidance to the creative team to ensure high-quality design deliverables.

Team Management:

- Manage and mentor a team of designers and visual artists, providing guidance, feedback, and support.

- Allocate resources and assign responsibilities based on project requirements.

- Foster a collaborative and creative work environment.

Trend Monitoring and Innovation:

- Stay updated with the latest design trends, social media platform features, and industry best practices.

- Explore innovative design techniques, tools, and technologies to enhance the visual impact of social media campaigns.

Software Knowledge :

• Adobe Photoshop : is the industry standard for image editing and manipulation. It can be used for everything from creating photorealistic images to retouching existing photos.
• Adobe Illustrator : is a vector graphics editor that is used to create logos, illustrations, and other scalable graphics.
• Adobe Premiere Pro : is a video editing software that is used to create and edit videos.
• Adobe InDesign : is a desktop publishing application that is used to create layouts for magazines, brochures, and other printed materials.

Quality Assurance & Performance Evaluation :

- Ensure the quality and consistency of design deliverables through thorough reviews and feedback sessions.

- Conduct design critiques, provide constructive feedback, and ensure that all creative assets meet the brand's standards and project requirements.

- Evaluate the effectiveness and impact of visual designs in achieving campaign objectives.

- Analyse performance metrics, user feedback, and industry benchmarks to identify opportunities for improvement and optimize design strategies.