- Develop and execute comprehensive marketing strategies to enhance brand awareness and drive engagement across social media.
- create compelling content, including but not limited to posts , videos , and graphics , to promote our products and connect with our target audience.
- Manage social media accounts, including content calendar planning , scheduling, posting and community engagement.
- Analyze social media metrics and insights to optimize content performance and inform future strategies.
- planning coordinate on-ground marketing events , such as pet expos , adoption drives , and store promotion , to increase brand visibility and customer interaction.
- collaborate with cross-functional teams, including sales , product development , and customer service , to insure alignment of marketing initiatives with overall business objectives.
- stay updated on industry trends, competitor activities and emerging platforms to identify new opportunities for brand growth and innovation
Bachelor's degree or equivalent in Marketing3+ years' brand management or marketing experiencestrong understanding of social media platforms , algorithm and best practices for content creation an engagementexcellent communication skillscreative mindset with a passion for pets and pet nutrition.proficiency in social media management tools and analytics platforms ( hootsuite, sprout social, google analytics , etc.. )flexibility to travel occasionally for on-ground marketing events.