- Responsible for Retail Channel the Numeric distribution expansion plans by segment and classification
- Responsible for the E-commerce channel and agreements
- Ensure Net Sales, Sell Out Targets, Inventory Days and Days to Collect sales according to Werefresh Guidelines
- Conduct top Negotiations and coaching the Team in all topics related to Point of Sale execution, exhibitions, Term & Conditions, planning Promotional and Collaborative Events
- Maintain excellent business relationship with Direct Trade Customers by leading and supporting Customer Engagement Initiatives looking for sustainable growth for both sides
- Support Annual Commercial Planning and execute frequent revisions to the plans agreed
Coordination of Special and Collaborative Events to drive Sales and Improve sales Mix - Ensure excellence in Execution at Retail Environment and Channel Level by supervising and coaching executives/Operation, Customer Development Managers, always aligned to agreed strategies and guidelines
- Drive multifunctional business approach by fostering inter-departmental cooperation with Marketing, Retail Marketing, In Store Management and Finance
- Own all elements of the Net Sales Gaps and Opportunities Assessment, Demand Plan Exceptions, Diagnostic Phase
At least 2 years of experience as a Modern trade & E-commerce sales supervisor Manage the relationship with the customer contact for sale of products at assigned accounts.Manage products in assigned accounts.Determine current and on going product needs at accounts and look for ways to increase sales.