We are seeking a passionate and creative Social Media Specialist to join our team and
help us amplify our brand presence and engagement across various social media
platforms. As a Social Media Specialist, you will play a pivotal role in developing and
executing impactful social media campaigns, crafting engaging content, and analyzing
social media data to drive strategic decision-making.
Responsibilities:
Develop and execute social media campaigns aligned with overall marketing
goals and objectives
Create and curate engaging and shareable content across various social media
platforms, including Facebook, Twitter, Instagram, LinkedIn, and others
Manage and optimize social media profiles, ensuring consistent branding and
messaging
Engage with followers, respond to comments and messages, and foster a
positive online community
Monitor social media trends, identify relevant opportunities, and adapt strategies
accordingly
Analyze social media data using analytics tools to track campaign performance,
measure engagement, and gain valuable insights
Collaborate with other marketing teams to integrate social media efforts into
broader marketing initiatives
Stay up-to-date on the latest social media trends, tools, and best practices
Qualifications: Bachelor's degree in Marketing, Communications, or a related field 2+ years of experience in social media marketing Proven ability to develop and execute successful social media campaigns Strong understanding of various social media platforms, including their uniquefeatures and target audiences Excellent written and verbal communication skills Ability to work independently and as part of a team Proficient in social media analytics tools Passion for social media and staying up-to-date on the latest trends