- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
● Demonstrable experience in marketing together with the potential and attitude required to learn● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)● Experience in setting up and optimizing Google Adwords campaigns● Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets