- Responsible for helping maintain a brand by working on marketing campaigns.
- Can perform and execute personal branding plans.
- Performing market research, strategizing with other marketing professionals to aid in the success of marketing campaigns.
- Decide on appropriate placement of ads and generate ROI from budget allocated.
- Determine what content will reach customers.
- Develop projects to create content.
- Publish digital marketing content online.
- Implement email marketing campaigns.
- Measure digital traffic.
- Monitor social media and Google Analytics.
- Optimize paid advertising campaigns.
- Report on the growth and analytics of campaigns to stakeholders.
- Scale campaigns to maximize ROI.
- Monitor project status and budget.
- Conduct market research to inform campaigns.
- Brainstorm and implement experiments and conversion tests.
- Identify trends and insights.
- Allocate marketing investments.
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind.
- Optimize content for the website and social media platforms.
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow.
- Implement and analyze performance metrics.
- Measure and assess goals vs. ROI
- Device experiments and conversion test
- Provide internal reports on a regular basis.
- Execute new and creative collaborations among technologies and platforms.
Marketing SpecialistProven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent