NOTE: THIS ROLE IS OFFICE BASED “TANTA OFFICE”, SO WE ARE DELIGHTED TO RECEIVE ONLY THE APPLICANTS WHO ARE READY TO RELOCATE AS PER WORK SITE.

 

Digital Marketing Responsibilities

Strategy Development:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Identify target audiences and create digital campaigns that engage, inform, and motivate.

Campaign Management:

• Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Monitor and evaluate the effectiveness of campaigns, adjusting strategies as necessary.

Content Creation:

• Oversee the creation of digital content such as blog posts, videos, infographics, and social media posts.
• Ensure content is aligned with brand guidelines and marketing objectives.

Social Media Management:

• Manage and grow the company’s social media presence across various platforms.
• Engage with followers, respond to inquiries, and foster community engagement.

SEO/SEM/Google Ads

• Implement SEO strategies to improve the company’s search engine ranking.
• Manage SEM campaigns to drive targeted traffic and increase conversion rates.

Analytics and Reporting:

• Use web analytics tools to track and report on digital marketing performance.
• Provide insights and recommendations based on data analysis to improve future campaigns.

Budget Management:

• Manage the digital marketing budget, ensuring cost-effective allocation of resources.
• Track spending and ROI for digital campaigns.

Exhibition Marketing Responsibilities

Event Planning and Coordination:

• Plan and coordinate company participation in trade shows, exhibitions, and other industry events.
• Oversee logistical arrangements such as booth design, setup, and dismantling.

Vendor and Partner Liaison:

• Work with vendors, exhibitors, and partners to ensure smooth execution of events.
• Negotiate contracts and manage relationships with external service providers.

Marketing Materials:

• Develop and manage the creation of marketing materials for exhibitions, such as brochures, banners, and promotional items.
• Ensure that all materials are on brand and meet the standards of the event.

Lead Generation:

• Implement strategies to attract and engage attendees, generating leads for the sales team.
• Capture and manage leads collected during events, ensuring follow-up by the appropriate teams.

On-Site Management:

• Supervise on-site activities during events, ensuring everything runs smoothly.
• Engage with attendees, answer questions, and provide information about the company and its products/services.

Post-Event Evaluation:

• Conduct post-event analysis to assess the success of the exhibition efforts.
• Compile feedback, measure ROI, and recommend improvements for future events.

Team Leadership and Training:

• Lead and mentor a team of marketing professionals, providing guidance and support.
• Train team members on best practices for both digital and exhibition marketing.

General Marketing Responsibilities

Brand Management:

• Ensure all marketing efforts are aligned with the company’s brand identity and values.
• Maintain consistency across all marketing channels.

Collaboration:

• Collaborate with other departments such as sales, product development, and customer service to ensure cohesive marketing strategies.
• Work closely with senior management to align marketing goals with business objectives.

Innovation:

• Stay updated on the latest marketing trends and technologies.
• Implement innovative strategies to keep the company ahead of competitors.

Customer Insights:

• Gather and analyse customer insights to inform marketing strategies.
• Use customer feedback to improve products, services, and marketing approaches.

 Educational BackgroundBachelor’s Degree:A bachelor's degree in Marketing, Business Administration, Communications, or a related field is typically required.Advanced Degree (Preferred):A master’s degree in Marketing, Business Administration (MBA), or a similar discipline is often preferred.Professional ExperienceMarketing Experience:5-7 years of experience in marketing roles, with at least 2-3 years in a supervisory or managerial position.Digital Marketing Expertise:Proven experience in developing and executing digital marketing campaigns.Proficiency in SEO, SEM, email marketing, social media marketing, and content marketing.Exhibition and Event Marketing:Experience in planning, coordinating, and managing exhibitions, trade shows, and other industry events.Technical SkillsMarketing Tools and Software:Proficiency with marketing automation tools (e.g., HubSpot).Familiarity with analytics tools (e.g., Google Analytics, SEMrush).Content Management Systems:Experience with CMS platforms (e.g., WordPress, Drupal).Design Software:Basic knowledge of design software (e.g., Adobe Creative Suite) for creating and overseeing marketing materials.Analytical and Strategic SkillsData Analysis:Strong ability to analyse data and metrics to measure the effectiveness of marketing campaigns and strategies.Strategic Thinking:Ability to develop and implement long-term marketing strategies aligned with business goals.Soft SkillsLeadership and Team Management:Proven leadership skills with experience in managing and mentoring a marketing team.Ability to inspire and motivate team members.Communication Skills:Excellent verbal and written communication skills for collaborating with internal teams and external partners.Project Management:Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.Problem-Solving:Ability to identify issues and implement effective solutions.Certifications (Optional but Advantageous)Digital Marketing Certification:Certifications from recognized institutions (e.g., Google Ads Certification, HubSpot Content Marketing Certification).Project Management Certification:Project management certifications (e.g., PMP, PRINCE2) can be beneficial.Analytics Certification:Certifications in analytics (e.g., Google Analytics Individual Qualification).