Job Purpose
There's no "day to day" in your job because every day is a new medium, message, and chance to
make brilliant creatives. With a knack for strategic brainstorming, campaign development, and
creative execution, you love collaborating with your team members – Brand Manager, Copywriter,
Video Editor, and other equally talented eccentrics – to consistently deliver polished, award-worthy
work. You Research, Research, and Research! You love researching! You do your Research
diligently. You always keep the brief in your pocket. It might be the first and last thing you read
every day. You own a brand's guidelines close to your heart.
Duties and Responsibilities
• Translate product positioning, existing research, and offline/online marketing strategies into effective designs.
• Cross-channel perfection: One concept, so many messaging mediums – you are a master at making an idea
translate effectively and flawlessly across all marketing assets.
• Mastery in developing concepts and designs for large cross-channel initiatives across online and offline media.
• Exhibit a strong belief in putting the idea at the center of the work and show excellent visual storytelling skills
and know-how to design native digital and social work across all channels of the eco-system.
• Produce the design and artwork for social media content, Reels, branding materials, GIFs, and videos.
• Create assets that follow the creative brief concepts and adhere to good visual design practices.
• Generate clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards, and roughs to visualize ideas
• Take work from concept to final execution within deadlines
• Stay on top of all trends and maintain best practices
• Working with the brand manager to evaluate company needs, develop project strategies, and create visual
elements for ad campaigns.
• Research design and creative solutions across markets and audiences to incorporate into creative campaigns
and adhere to brand style guides.
• Utilize proven art skills and experience to create and implement new projects.
• Attending creative meetings and assisting in brainstorming concepts for upcoming projects/marketing
strategies & creating mood boards.
• Deliver exceptional creative consistently to committed deadlines and time constraints.
• Accurately scope and estimate personal time to meet creative project requirements