As a Brand Manager, you will be responsible for ensuring that the company’s services
and product lines resonate with current or potential customers. In addition, you will
monitor marketing trends and keep an eye on competitive companies in the
marketplace so we can stay ahead of the competition. You’ll work across all levels and
departments of our organization to find what makes us unique and communicate it
to the world.
Duties and Responsibilities:
• Analyzes brand positioning and consumer insights, conducting market research and the impact on customers' behavior.
• Monitors market trends, consumer trends, and competitors' activities.
• Supervising marketing activities across on-ground, print, broadcast, and online platforms to ensure our services meet
customers' expectations and build brand credibility.
• Aligns the company around the brand's direction, choices, and tactics.
• Supervising content creation, agencies, advertising, user experience, and other forms of marketing to maintain
consistency in branding.
• Organizing events such as launches, promotional events, and photo shoots.
• Maintaining and growing the brand's affiliations and partnerships
• Leads creative development to motivate the target audience to "take action."
• Measures and reports the performance of all marketing campaigns and assesses ROI and KPIs.