Content Marketing specialist

Below is the suggested job description :

Position Overview:                                                                            

We are seeking a talented and creative Content Marketing Specialist to join our marketing team. The ideal candidate will play a pivotal role in crafting compelling and engaging content that resonates with our B2B audience across Classera product lines. Your expertise in content creation and strategy will drive brand awareness, lead generation, and thought leadership within our industry.

Job Description:

• Develop a comprehensive content strategy aligned with the overall marketing goals and objectives.
• Create, edit, and proofread various types of marketing collateral, including but not limited to blogs, whitepapers, case studies, website copy, email campaigns, social media content, and video scripts.
• Collaborate closely with cross-functional teams including Product, Sales, and Design to ensure accurate representation of features, benefits, and value propositions in all content.
• Conduct thorough research to stay current on industry trends, competitor offerings, and customer pain points, integrating these insights into content creation.
• Optimize content for SEO, ensuring high visibility and ranking on search engines for relevant keywords and phrases.
• Develop and maintain an editorial calendar that aligns with product launches, events, and other marketing initiatives.
• Assist in creating presentations and educational materials for webinars, workshops, and conferences.
• Stay up-to-date with emerging content marketing trends and technologies to continuously enhance our approach.