Job Description

Client Communication and Relationship Building:

• Develop and maintain strong relationships with assigned clients, supporting your manager and being the point of contact for their PR needs.
• Proactively update clients on campaign progress, media coverage, and relevant developments.
• Prepare comprehensive reports and presentations for clients, summarizing campaign performance and offering recommendations.
• Ensure timely submission of internal and external documents.
• Draft meeting minutes and contact reports after client/supplier encounters.
• Cultivate positive relationships with clients.
• Respond promptly to client inquiries.
• Actively participate in and contribute to client meetings.
• Ensure accuracy in client briefs and reports.
• Thoroughly review media monitoring and influencer reports for accuracy.
• Develop and submit monthly activity reports.
• Stay updated with news and industry readings.

Campaign Execution and Monitoring

• Successfully implement PR campaigns.
• Monitor and report on campaign performance.
• Adapt strategies based on feedback for optimal results.
• Achieve campaign goals and objectives.

Media Relations:

• Research and identify relevant media outlets, journalists for client campaigns.
• Build and maintain relationships with key media contacts in relevant industries.
• Participate in Project INC and build positive relationships with media outlets.
• Develop a solid understanding of the media landscape.
• Engage with media onsite during events and press conferences.

Influencers Relations

• Monitor social campaigns for new influencers and creative ideas.
• Develop and pitch creative ideas to influencers, considering feasibility and budgets.
• Source and negotiate with influencers, and manage communications for seamless project execution.
• Onsite management of influencers during events.
• Regularly update the Influencers Database.

Content Creation:

• Draft press content in both Arabic and English (PRL, Media alert, captions, etc.).
• Develop influencer and social media content, including drafting captions.
• Research and write blog posts, articles, and other thought leadership content that aligns with client messaging and industry trends.
• Assist with the creation of multimedia content, such as videos, infographics, and presentations.
• Maintain brand consistency and messaging across all client communication materials.

Suppliers

• Research, identify, and source different suppliers.
• Effectively communicate and brief suppliers on opportunities.
• Manage communications with suppliers to ensure seamless project execution and client satisfaction.

Agency Operations:

• Participate in team meetings and brainstorming sessions to contribute ideas and collaborate on client projects.
• Assist seniors with research, analysis, and administrative tasks.
• Stay current on industry trends and best practices in PR and digital communications.
• Proactively identify and implement new technologies and tools to enhance workflow and client service.

Reporting

• Provide timely and accurate reporting on PR activities.
• Measure the impact and effectiveness of PR campaigns.
• Generate comprehensive media coverage reports.
• Identify potential media opportunities and analyze sentiment and trends.

Business Development

• Actively participate in brainstorming sessions and proposal development.

Networking

• Attend summits and conferences to network with stakeholders and professionals.

Team Player

• Foster a collaborative and positive team environment.
• Demonstrate commitment by offering support within and across team groups and departments.
• Participate in key milestone activities and events.

Events

• Research and identify potential event opportunities for clients.
• Execute events to ensure success and alignment with the brand.

New Skills Developments

• Commit to developing new skills related to AI on a quarterly basis.