- Client Relationship Management:
- Building and maintaining strong relationships with clients, serving as their primary point of contact.
- Remaining available and promptly addressing client requests.
- Engage and consult in any discussion initiated by the client, adding valuable insights.
- Problem-solving with client conflict situations.
- Serving as a protective measure for the account, ensuring that all communications and plans adhere to the client's requirements and expectations while maintaining a high standard of quality.
- Strategic Advisor & Consultant:
- Develop PR plans with objectives, strategies, and tactics that are realistic and follow each client's format.
- Create action plans with clear timelines and assign team members for each task.
- Stay updated by following industry leaders and influential accounts on social media.
- Expand industry knowledge by actively reading about the client's sector and keeping an eye on their competitors.
- Expand the scope of client work by proposing innovative ideas and introducing fresh formats that set them apart from competitors.
- Campaign Execution and Management
- Manage other teams' time and delegate daily tasks to ensure effective execution.
- Ensuring that every client campaign adheres to the overarching narratives set by the client.
- Effectively manage the resources allocated to the client account(s) as per the Scope of Work, in close alignment with Heads and other PCCs sharing those resources
- Collaborating with internal teams, such as monitoring and media relations to ensure consistent alignment and update them on workflow.
- Manage & oversee all the communications with media & influencers to ensure seamless project execution & client work.
- Manage budget allocation and monitor expenses across all client projects.
- Understand PI process & payment policies in order to engage with suppliers effectively.
- Manage communications with suppliers to ensure seamless project execution & client work
- Content Creation and Editing:
- Draft press content (releases and announcements)
- Develop influencer & social media content e.g. drafting captions & briefs
- Co-create content with media partners
- Revising EN/AR content before sharing the client, to ensure that all the client terminologies are correct.
- Revise all the written deliverables/content/reports by other team members before sharing them with the client.
- Ensure the team is using AI tools to create digital focused content
- Write clear and effective supplier briefs using the PI’s processes and templates
- Media Relations & Influencers
- Follow/subscribe to key target media outlets daily.
- Build a solid understanding of the media landscape working closely with Media Relations.
- Understanding each client's target media list and how they work to be able to consult with right approach
- Support the media relations team in any outreach happening to help understand the media.
- Engage in any media relations-focused activity, even if its not related to the client directly.
- Research and suggest new media & influencers contacts
- Onsite engagement with media during events/ press-conferences
- Follow, monitor & keenly observe social campaigns to identify new influencers and creative ideas
- Learn to develop and pitch creative ideas to influencers, with an understanding of the feasibility of execution to client brief and budgets
- Source different influencers, get their quotations, negotiate and contract.
- Reporting & Documentation
- The reports need to mirror the client's objectives and strategy, conveying more than just numbers and outcomes.
- The reports should be written strategically and highlighting the work efforts and process.
- Write meeting minutes / contact reports following encounters with clients/ suppliers
- Thoroughly read and review all media monitoring & influencer reports to ensure accuracy and learn about client industry
- Develop monthly social media & activity reports when applicable
- Business Development
- Participate in developing proposals for new business accounts
- Adoption of Digital Tools and Technologies
- Adopt new digital tools or technologies to streamline processes, improve efficiency, and enhance campaign performance. (Video content/infographics/visuals..etc)
- Crisis Communication and Reputation Management:
- Develop and implement crisis communication plans to effectively manage reputation risks when needed for clients.
- Provide timely and accurate information to stakeholders during crisis situations.
- Monitor and respond to negative publicity and online criticism.
Graduate with relevant degree in the arts, media or public relationsStrong interpersonal, writing and project management skills, a creative flair and deep knowledge of the media.Work experience in related fields including journalism or consulting offers transferable skills to a career in PR Agency experience is preferredEvidence of copywriting, PROJECT MANAGEMENT, Strategic planning and client liaison skillsStrong communication with excellent presentation and data analysis capabilitiesA passion for creating stories, building narratives and achieving strategic impact.Commercially aware and business savvyGood industry knowledge and contacts experience in building influential networksOutstanding organization with an ability to manage multiple projects and portfoliosService focused and sensitive to confidential information