• Develop effective media buying plans on all digital platforms.
• Identify target audiences and plan media campaigns.
• Monitor costs and return on investment (ROI)
• Develop reports after every digital campaign.
• Planning digital marketing campaigns, including web, SEM, email, social media platforms, and display advertising
• Measuring and reporting on the performance of all digital marketing campaigns
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns to acquire and retain customers
• Optimize plans and budgets according to the best media mix
• Ensure ads are creative and displayed appropriately
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Stay up to date with the latest technology and best practices
• Identify trends and insights, and optimize spend and performance based on the insights
• Understanding of digital marketing concepts and best practices and performance marketing such as conversion, Geos..etc• Digital marketing & social media background. Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment• Understanding of SEO and web traffic metrics• Must have good knowledge of how to make paid campaigns on Facebook, Instagram, LinkedIn, Snapchat, Twitter & Google AdWords.• Holds a certification in Google AdWords preferred.• Knowledge of media buying software.• Ability to buy media in multiple markets• Ability to adhere to assigned deadlines.• Worked in a marketing agency before• Higher knowledge of Facebook and Google Advertising platforms.• Good communication skills and team player spirit.