Key Responsibilities:

Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies to increase brand visibility, engagement, and conversion.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Set specific digital marketing goals that align with the overall direction and business goals.

Content Creation and Management:

• Create, manage, and oversee digital content for social media, email marketing, blogs, and websites.
• Collaborate with the design team to produce high-quality content.
• Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice.

Social Media Management:

• Manage the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant platforms.
• Plan and execute social media campaigns, including promotions and paid advertising.
• Engage with followers, respond to queries in a timely manner, and monitor customer reviews.

SEO and SEM:

• Optimize website content and landing pages for search engines (SEO).
• Manage and optimize pay-per-click (PPC) campaigns, including Google AdWords.
• Analyze performance of search marketing campaigns and report on results.

Email Marketing:

• Develop and manage email marketing campaigns.
• Build and maintain an email marketing database.
• Design engaging and responsive email templates and ensure campaigns are mobile-friendly.

Analytics and Reporting:

• Track, measure, and report on the performance of all digital marketing campaigns.
• Use data and analytics to make informed decisions and adjust strategies as needed.
• Provide insights and recommendations for improvement.

Collaboration:

• Work closely with the sales team to ensure alignment of marketing and sales strategies.
• Collaborate with other departments to ensure brand consistency and unified messaging.
• Manage external vendors and agencies when necessary.