- Oversee all marketing campaigns for their company or department
- Implement strategy
- Promote a business, product, or service
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
- Represent the marketing team to cross-functional groups including product management, sales, or customer support
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Intimate understanding of traditional and emerging marketing channelsExcellent communication skillsAbility to think creatively and innovativelyBudget-management skills and proficiencyProfessional judgment and discretion that comes from years of experience in the fieldAnalytical skills to forecast and identify trends and challengesFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.