Marketing Consultant

مصر - القاهرة

Urgently required for a well-known Consulting Media and marketing company located in Saudi Arabia has a branch in Egypt located in Nasr City _ Cairo

As a marketing consultant, your role revolves around helping businesses develop and implement effective marketing strategies to achieve their goals and objectives. Here are some key responsibilities and requirements for a marketing consultant:

Responsibilities:

  • Strategic Planning: Work closely with clients to understand their business objectives, target audience, and competitive landscape. Develop comprehensive marketing strategies tailored to meet their specific needs and goals.
  • Market Research: Conduct thorough market research to identify trends, opportunities, and consumer insights. Analyze market data to inform strategy development and decision-making.
  • Brand Development: Assist clients in defining their brand identity, positioning, and messaging. Develop branding strategies that resonate with the target audience and differentiate the client from competitors.
  • Digital Marketing: Oversee digital marketing efforts, including website optimization, content marketing, social media marketing, email marketing, and search engine optimization (SEO). Recommend digital advertising strategies to drive traffic, engagement, and conversions.
  • Traditional Marketing: Provide guidance on traditional marketing channels such as print, television, radio, and outdoor advertising. Determine the most effective channels and tactics based on the client's target audience and budget.
  • Campaign Management: Plan and execute marketing campaigns from ideation to implementation. Monitor campaign performance, track key metrics, and optimize strategies for maximum effectiveness.
  • Market Positioning: Assist clients in positioning their products or services in the market. Develop unique selling propositions (USPs) and messaging that resonate with the target audience and address their pain points.
  • Client Collaboration: Foster strong relationships with clients through clear communication, regular updates, and collaborative decision-making. Act as a trusted advisor and advocate for the client's marketing needs.
  • Measurement and Reporting: Establish key performance indicators (KPIs) to track the success of marketing initiatives. Provide regular reports and analysis to clients, highlighting performance metrics and recommendations for improvement.
  • Continuous Learning: Stay abreast of industry trends, emerging technologies, and best practices in marketing. Continuously expand your knowledge and skills to provide clients with innovative and effective marketing solutions.

Education: A bachelor's degree in marketing, business administration, communications, or a related field is typically required. Advanced degrees or certifications in marketing can be beneficial.Experience: Previous experience in marketing, advertising, or related fields is essential. Experience working as a marketing consultant or in a similar client-facing role is highly desirable.15+ years of experience working Media and marketing fieldShould be Proficient in writing technical reportsHas experience in writing technical proposalsAnalytical Skills: Strong analytical abilities to interpret market data, track campaign performance, and make data-driven decisions. Proficiency in tools such as Google Analytics, social media analytics platforms, and CRM systems is preferred.Creativity: A creative mindset with the ability to develop innovative marketing strategies and campaigns that capture attention and drive results.Communication Skills: Excellent verbal and written communication skills are essential for effectively conveying ideas, presenting strategies to clients, and building rapport with stakeholders.Strategic Thinking: Strategic thinking and problem-solving skills to develop holistic marketing strategies that align with client objectives and deliver measurable results.Client Management: Exceptional client management skills with the ability to build and maintain strong relationships, understand client needs, and deliver high-quality service.Adaptability: Flexibility and adaptability to work in a fast-paced environment, juggle multiple projects simultaneously, and pivot strategies as needed based on evolving market dynamics.Tech Savvy: Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, content management systems (CMS), and advertising platforms.Ethical Standards: Adherence to ethical standards and integrity in all aspects of marketing consulting, including client confidentiality, transparency, and honesty in communication and practices.
تاريخ النشر: ٢٣ مايو ٢٠٢٤
الناشر: Wuzzuf .com
تاريخ النشر: ٢٣ مايو ٢٠٢٤
الناشر: Wuzzuf .com