Job Overview:
Responsible for gathering, analyzing, and interpreting data to provide valuable insights and recommendations to support strategic decision-making and marketing initiatives, conduct research on market trends, customer behavior, competitors, and industry landscapes to help organizations understand market dynamics and make informed business decisions.
Key Performance Areas:
Data Collection and Analysis:Gathering relevant data through various research methods and analyzing it to extract meaningful insights.
Market Trends Identification: Monitoring and identifying emerging market trends, consumer preferences, and industry developments.
Competitive Analysis:Assessing competitors' strategies, products, pricing, and market positioning to identify strengths and weaknesses.
Consumer Insights: Understanding customer behavior, preferences, needs, and demographics to support marketing strategies.
Report Preparation: Creating clear and concise reports, presentations, or dashboards to communicate research findings and recommendations to stakeholders.
Strategic Recommendations: Providing actionable recommendations based on research insights to support business strategy and decision-making.
Project Management: Successfully planning, executing, and delivering market research projects within deadlines and budgets.
Stakeholder Satisfaction:Meeting the needs and expectations of internal stakeholders by delivering accurate and relevant market research insights.
Knowledge:BS in Communications, Marketing, Business, or similar relevant field.knowledge of traditional, field marketing, trade marketing and market research methodsApplicable knowledge in marketing data analytics and toolSkills:4-6 years of experience in growth marketing, project management, ideally a fast-moving technology company or similar, trade, field marketing activities. Research Design and Execution, Data Analysis, Critical Thinking, Attention to detail, Communication, Project Management,