Master | Marketing

National Textile College

Diploma 3 years | Textile and Fashion Designing

Citi College

Director Product Development

League of Rebels USA Based Brand | Pakistan Office

Conduct research and analysis of fashion trends, colors, and fabrics to forecast seasonal product development opportunities.
Monitor and analyze international markets to identify emerging trends and market opportunities.
Develop new product concepts and designs based on research and forecasts.
Coordinate with Directors for product approval and ensure alignment with brand strategy and product goals.
Collaborate with local and international vendors to ensure timely and high-quality production.
Work closely with Design and Merchandising teams to follow the Time and Action (TNA) plan and ensure timely completion of product
development milestones.
Lead the Team Clothing, Shoe department, Graphic designer, web team, Marketing and Media team
Monitor and respond to product performance feedback from retail and marketing teams.
Complete any additional tasks assigned by CEO or directors to support company objectives.
Overall, this job requires a keen eye for fashion trends, strong analytical skills, and effective communication and coordination with various
stakeholders. The successful candidate will play a crucial role in developing innovative and market-leading products that drive the
company's growth and success.

Brand Head

Engine | Lahore Pakistan

Lead and manage the design, merchandising, creative, and marketing departments to ensure alignment with brand strategy and
business goals.
Developed and manage the annual calendar and Time and Action (TNA) plan to ensure timely completion of product development
and marketing milestones.
Coordinated with external agencies for photoshoots and other creative content production.
Conducted fashion, fabric, color, and trend forecasting to inform product development and marketing strategies.
Source and purchased fabrics and accessories from Chinese suppliers to meet production needs.
Plan and oversee in-house production processes to ensure quality and efficiency.

Brand Head

Uniworth Dress and Co. | Lahore Pakistan

Successfully launched a ladies' fashion brand, Uniworth Pink & Dignity, by leading the design, merchandising, creative, and marketing
departments to create a unique and compelling brand identity.
Led the men's shirt department to develop and deliver high-quality products that met customer needs and brand standards.
Developed and managed the annual calendar and Time and Action (TNA) plan to ensure timely completion of product development
and marketing milestones.
Conducted fashion, fabric, color, and trend forecasting to inform product development and marketing strategies.
Planned and sourced fabrics for shirts and ladies' wear, as well as accessories and western wear from Chinese suppliers.
Collaborated with cross-functional teams to ensure successful product launches and effective marketing campaigns

Manager Product Development

Tippitoes | Lahore Pakistan

Successfully launched an Tippietoes Kidswear brand in the local market of Pakistan by leading the design and merchandising
department to develop a unique and appealing product range.
Planned and designed a babies' range from 0 months to 14 years, according to the calendar and customer preferences.
Planned and oversaw in-house production processes to ensure timely and high-quality product delivery.
Handled the overall management of the design, merchandising, and marketing departments, ensuring alignment with brand strategy and
business goals

Design Manager ( Contract Based Job)

Islamic Impressions UK based Company | Pakistan Office

Led the design and merchandising department to plan and develop a comprehensive range of products, including Islamic clothing,
western wear, babies' range, and clothing for kids, men, and ladies, according to season and customer preferences.
Coordinated with merchandisers and vendors in China to ensure timely and high-quality sourcing and production processes.
Collaborated with the team and directors in the UK to align product development with brand strategy and business goals.
Worked for UK outlets to ensure successful product launches and effective marketing campaigns.
Visited China to source fabrics and oversee production processes, ensuring compliance with quality standards and delivery timelines.
Overall, this job requires strong leadership and management skills, effective communication and coordination abilities, and a deep
understanding of the fashion industry and market trends. The successful candidate will play a critical role in driving the brand's growth and
success by delivering high-quality products that resonate with customers and meet the brand's standards, while also ensuring efficient and
effective supply chain and production processes

Design Manager

Hopscotch (Hightpoint Venture) | Lahore Pakistan

Successfully launched an Hopscotch Kidswear brand by leading the design and merchandising department to plan and develop a unique
and appealing product range.
Planned and designed a comprehensive range of products for boys and girls, including infants, toddlers, and children up to 14 years old,
according to customer preferences and market trends.
Worked closely with the production and supply chain teams to ensure efficient and effective processes, from sourcing materials to
delivering finished products.
Ensured compliance with quality standards and timely delivery of products to meet customer demand and business goals.
Collaborated with the marketing team to create effective campaigns and promotions that resonate with customers and enhance brand
visibility and reputation

Design Manager

Future Brand | Lahore Pakistan

Conceptualized and executed high-end clothing and accessories for an Future boutique chain, designing unique and innovative silhouettes
that differentiated the brand from competitors.
Created concepts for new silhouettes, ensuring they aligned with customer preferences, market trends, and brand identity.
Designed a comprehensive range of products, including knitwear, woven garments, and dresses, for both eastern and western wear,
ensuring high quality and attention to detail.
Led the design and merchandising department, collaborating with production and supply chain teams to ensure efficient and effective
processes, from sourcing materials to delivering finished products.
Ensured compliance with quality standards and timely delivery of products to meet customer demand and business goals.
Worked closely with the marketing team to create effective campaigns and promotions that enhanced brand visibility and reputation

Design Manager

Moods Brand (N.I.Apparel) | Lahore Pakistan

Led the design and merchandising department, overseeing the development of a wide range of stylish and contemporary clothing
products for juniors, ladies, men's, adult kids, eastern, western wear, and home expression.
Developed new collections that aligned with customer preferences, market trends, and brand identity, ensuring high quality and
attention to detail.
Revitalized sales by introducing the most popular collections in the company's history in 2008, enhancing the brand's reputation and
driving customer engagement and loyalty.
Collaborated with other departments, including production, supply chain, and marketing, to ensure efficient and effective processes,
from sourcing materials to delivering finished products to customers.
Stayed up-to-date with industry trends, consumer preferences, and competitive landscape, using this knowledge to inform product
development and merchandising strategies.
Managed a team of designers, merchandisers, and support staff, providing guidance, mentorship, and feedback to ensure high levels of
creativity, productivity, and job satisfaction.
Worked closely with senior management to develop and implement business strategies that aligned with the company's vision, mission,
and values, and supported its long-term growth and success

Senior Designer

Irfan Textiles (Hang Ten, Slazenger and Dunlop) | Lahore Pakistan

Led the design department, overseeing the development of a wide range of casual and sportswear products, including sweaters, for
men's, ladies, and kids' ranges.
Conducted extensive research on fashion trends, color palettes, and style directions, using this knowledge to inform product
development and design decisions.
Collaborated with other departments, including merchandising, production, and marketing, to ensure that design plans aligned with
overall business goals and strategies.
Designed product lines for leading brands, such as Slazenger and Dunlop, for Pakistan and the Middle East, ensuring that designs met
brand standards and customer expectations.
Managed the entire design process, from concept to final production, working closely with vendors and manufacturers to ensure high-
quality products and timely delivery.
Maintained open communication with vendors and manufacturers, providing guidance, feedback, and support to ensure that design
plans were executed according to specifications and brand requirements.
Stayed up-to-date with industry trends, technological advancements, and market changes, using this knowledge to continuously
improve design processes, tools, and practices.
Mentored and supervised junior designers, providing guidance, feedback, and support to foster their growth, creativity, and job
satisfaction

Asst. Designer

Leisure Club (Sefam) | Lahore Pakistan

As a designer for women's wear, sweaters, and knitwear, I had responsible for creating designs using Adobe Illustrator and Heat
Appliqué. my duties included coordinating with the design manager and ensured that the designs are completed within the specified
timeline. Additionally, I had responsible for coordinating with shops to ensure the final product meets the desired quality standards

Bridal Wear

Iqra University

Portfoli