Digital Marketing Manager | Halla App

Company Description
Halla App is a mobile-first travel platform designed to make booking hotels, trips, honeymoon packages, and travel experiences across Egypt simple, reliable, and accessible.

Through our Android and iOS applications, customers can discover and book travel offers with competitive pricing, flexible payment options, and 24/7 customer support before and during their trips.

As Halla App continues to grow, our focus is on building a strong digital travel brand, increasing app adoption, strengthening customer engagement, and creating a seamless booking experience for travelers.

Role Description
We are looking for an experienced Digital Marketing Manager to lead and execute Halla App’s digital marketing strategy.

This is a full-time, on-site position based in Al Mahalla Al Kubra.

The Digital Marketing Manager will be responsible for driving brand awareness, customer acquisition, app downloads, lead generation, and engagement across Halla App’s digital channels.

The role requires a strong combination of strategic thinking, performance marketing, analytics, content planning, and team collaboration.

Key Responsibilities

• Develop and execute Halla App’s overall digital marketing strategy in line with business and growth objectives.
• Plan, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant platforms.
• Drive customer acquisition, app downloads, qualified leads, bookings, and conversion growth.
• Develop and manage social media strategies across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant channels.
• Work closely with the content and creative teams to develop campaigns, promotional content, videos, and travel offers.
• Build and manage campaign calendars, marketing budgets, timelines, and performance targets.
• Monitor customer acquisition cost, conversion rates, ROAS, engagement, lead quality, and other key marketing KPIs.
• Analyze website, app, campaign, and social media performance to identify opportunities for improvement.
• Continuously test audiences, creatives, offers, landing pages, and campaign strategies to improve performance.
• Support SEO, search visibility, remarketing, CRM, and customer-retention initiatives.
• Ensure consistent brand positioning, messaging, and visual communication across all digital channels.
• Collaborate with Sales, Product, Customer Service, Operations, and Technology teams to support company growth initiatives.
• Stay updated on digital marketing trends, consumer behavior, platform changes, and emerging technologies.

Qualifications

• Proven experience in Digital Marketing, Performance Marketing, or Growth Marketing.
• Strong experience managing paid campaigns across platforms such as Meta Ads and Google Ads.
• Strong understanding of Social Media Marketing, Lead Generation, Customer Acquisition, and Conversion Optimization.
• Experience using analytics and reporting tools to evaluate campaign performance and make data-driven decisions.
• Strong understanding of key metrics including ROAS, CAC, CPL, CTR, conversion rate, and customer acquisition funnels.
• Good knowledge of SEO and digital customer journeys.
• Strong strategic thinking, planning, leadership, and project management skills.
• Ability to manage multiple campaigns, budgets, priorities, and deadlines simultaneously.
• Excellent communication and collaboration skills.
• Strong English communication skills; Arabic proficiency is highly preferred.
• Experience in travel, tourism, e-commerce, marketplaces, or consumer mobile applications is a strong advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Al Mahalla Al Kubra.

What We’re Looking For

We are looking for someone who does not only manage campaigns, but understands how digital marketing contributes directly to business growth.

The ideal candidate should be highly analytical, commercially minded, creative, hands-on, and comfortable taking ownership of performance and results.

If you are passionate about building digital brands, growing mobile products, and contributing to the future of travel technology in Egypt, we would like to hear from you.

Location: Al Mahalla Al Kubra, Egypt
Employment Type: Full-time | On-site