About the Role Abu El-Fedaa is looking for a Content Marketing Specialist with at least 3 years of experience to join our Marketing team We’re looking for someone who understands content beyond captions and social media posts The right candidate should be able to understand the brand, audience, products and marketing objectives, then turn them into strong content ideas and campaigns that support brand awareness, engagement and business growth Key Responsibilities Develop and contribute to the monthly Content Plan and Content Calendar Generate strong Content Ideas and Content Angles for products, campaigns, offers and seasonal activities Write Reels Scripts, Short Form Video Scripts, Hooks, Captions and Ad Copy Conduct Content Research and keep up with relevant trends, competitors and audience behavior Understand Consumer Insights, customer needs and pain points and turn them into relevant content ideas Create clear Creative Briefs and work closely with Videographers, Designers and Video Editors to bring ideas to life Participate in planning shoots, concepts and visual direction Maintain consistency with the Brand Identity and Tone of Voice Monitor Content Performance and use data to understand what worked, why it worked and how it can be improved Work closely with the Media Buying team to develop and test Creatives and Content Angles for Paid Campaigns Contribute to campaign concepts, seasonal campaigns and promotional ideas Requirements Minimum 3 years of experience in Content Marketing, Social Media Content or a relevant role Strong experience in Content Ideation, Scriptwriting and Copywriting Strong understanding of Marketing, Consumer Behavior and the Customer Journey Good understanding of Organic Content and Performance Content Ability to develop content specifically for Reels and Short Form Video Strong Arabic writing skills with the ability to write naturally in Egyptian Arabic when required Good understanding of Facebook, Instagram, Tik Tok and You Tube content Ability to analyze Content Performance and make decisions based on data and results Strong communication skills and the ability to collaborate with different creative teams Previous experience in Fashion, Modest Fashion or Retail is a plus What We’re Looking For We value people who can think beyond execution We’re looking for someone who can explain why an idea should work, who it is targeting and what marketing objective it serves Someone who can learn from performance data and continuously improve the next piece of content instead of simply producing more content Application Please submit your updated CV and Portfolio Your Portfolio should include examples of Content, Reels, Scripts or Campaigns you have worked on Please clarify your role in the projects you share and include performance results whenever available Employment Type: Full Time Work Setup: On-site Location: Cairo, Egypt Interview Location:https://maps.app.goo.gl/11r Hbowf Gc2MZFwS9أبو الفداء العتبة فرع فندق خان الخليلي الدور السادس القاهرةإدارة الـ HRيوميا الساعة 1 ظهرا ما عدا الجمعة