The Role Level of authorization and degree of autonomy This is a manager role in the marketing organization Specialist/Technical or professional qualifications such as the CIMA or IFQ or registrations such as FCA or PRAExperience in website management Overall purpose of the role and a summary of the main responsibilities (to include decision managing and operational responsibilities) We are seeking a highly analytical and commercially focused Website Manager to own the performance, optimization, and strategic development of all BLME and Nomo websites across multiple markets and languages. This role will be responsible for driving website enhancements, managing the website roadmap, improving customer journeys, increasing organic visibility through SEO and Generative Engine Optimization (GEO), and maximising conversion performance across all products and markets. The Website Manager will work closely with Product, Marketing, CRM, Compliance, Technology, UX/UI, and external agencies to ensure our websites remain best-in-class acquisition and engagement channels whilst supporting commercial growth objectives.
Summary of Control Responsibilities of the Role Accessibility & Consumer Duty Works within FCA regulations Ensure compliance with WCAG 2.2 accessibility standards. Conduct regular accessibility audits and remediation programmes Ensure website content and journeys comply with Consumer Duty requirements. Partner with Compliance and Legal to maintain accurate, fair and non-misleading customer communications. Ensure all customer-facing content follows regulatory approval processes. Support audit and regulatory reviews relating to digital channels Main Duties of the Role (indicate if any are shared, if so with which role)
Accountable for:Website-generated leads Account opening conversion rate Organic traffic growth SEO rankings AI search visibility Customer engagement metrics Bounce rates and abandonment rates Revenue contribution from website channels
Website Strategy & Ownership Own the end-to-end website strategy, roadmap, and performance for all BLME and Nomo web properties Own content strategy across all websites. Coordinate multilingual content creation and localization Define and priorities website enhancements, new functionality, and customer journey improvements Own website CMS governance, release planning and content publishing processes Manage website environments, testing, deployment and change control processes Ensure website uptime, performance and platform resilience Partner with Technology to manage website vendors and platform roadmap Manage relationships with internal stakeholders, development teams, and external agencies Ensure websites comply with brand, legal, regulatory, accessibility, and security requirements Maintain governance of content, page structures, navigation, and user experience standards
Conversion Rate Optimization (CRO) Continuously analyze website performance and identify opportunities to improve conversion rates across all products Manage A/B testing and experimentation programes across key journeys Optimize landing pages, product pages, forms, and customer journeys to improve lead generation and account opening performance. Partner with CRM, Product, and Analytics teams to identify friction points and improve customer experience.
SEO & Organic Growth Own the SEO strategy across all markets and languages Develop and maintain keyword strategies aligned to business priorities and customer demand Improve technical SEO performance, site architecture, internal linking, schema implementation, and content optimization Work with product teams to create high-performing, search-led content Monitor performance against agreed targets
Generative Engine Optimization (GEO) & LLM Visibility Develop and execute a GEO strategy to improve visibility across AI-powered search experiences and Large Language Models (LLMs) Ensure website content, structured data, FAQs, product information, and knowledge assets are optimized for AI discoverability and citation Monitor brand presence across AI search platforms and emerging discovery channels Evaluate and implement best practices for AI search optimization Build reporting frameworks to measure AI-driven traffic, brand mentions, and visibility trends Monitor AI-generated references to Nomo and BLME. Optimize knowledge assets for AI search platforms. Support structured content strategies that improve citation accuracy. Assess emerging AI search opportunities and risks
Analytics & Reporting Own website dashboards and performance reporting Monitor traffic, rankings, engagement, lead generation, conversion, and customer behavior Provide actionable insights and recommendations to senior stakeholders Establish performance benchmarks and continuously optimize against targets

Key skills, experience and personal attributes required and problem solving Essential5+ years' experience in website management Strong knowledge of technical SEO, on-page SEO, and content optimization Experience managing websites within CMS platforms Strong understanding of web analytics tools including GA4, Search Console, Clarity, Ahrefs and SEO platforms Knowledge of Generative Engine Optimization (GEO) and AI search trends Experience with Tag Management and marketing technology platforms. Experience managing agencies and cross-functional stakeholders Strong understanding of website development lifecycles. Experience implementing A/B testing programmes. Experience managing digital acquisition funnels. Excellent project management and prioritization skills Strong commercial and data-driven mindset Desirable Experience within banking, fintech or financial services Experience across international and multilingual websites Familiarity with UX research, customer journey mapping, and CRO methodologies Arabic language awareness or experience working across GCC markets. Experience with Salesforce Marketing Cloud integration