• Brand strategy and management skills, including experience defining brand positioning, value propositions, and messaging.

• Marketing and communications skills, such as campaign planning, content oversight, and coordination across digital and offline channels.

• Market research and analytical skills for interpreting data, identifying trends, and translating insights into actionable brand initiatives.

• Project management and organizational skills, with the ability to handle multiple initiatives, meet deadlines, and manage stakeholders.

• Strong written and verbal communication skills in English; proficiency in Arabic is highly beneficial.

• Proven experience in a brand management or related marketing role, preferably within a multi-business or growing organization.

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field; advanced qualifications are an advantage.

• 5+ years of proven experience in Brand Management, ideally within Commercial Real Estate, shopping malls, Hospitality, or Retail.

Requirements

• Strategic Brand Management: End-to-end brand strategy, budget allocation, and campaign positioning across all commercial assets.

• Mall Marketing & footfall Campaigns: Conceive and execute creative campaigns, seasonal events, and activation strategies designed to drive visitor footfall and enhance property visibility.

• Tenant Marketing Support: Work closely with commercial tenants to align promotional activities, ensure brand guideline compliance across all storefronts, and manage co-branding initiatives.

• Agency & Vendor Management: Lead external agencies (including creative, PR, and production) to ensure top-tier execution of all brand materials.

• Performance Tracking: Monitor brand performance, campaign ROI, and digital engagement, adjusting strategies to maximize tenant value and visitor satisfaction