Develop and implement comprehensive brand strategies aligned with the company’s business objectives.
Manage the company’s brand identity, positioning, and overall brand image.
Conduct market research and analyze customer needs, market trends, and competitor activities.
Develop and execute marketing campaigns to increase brand awareness, market share, and customer engagement.
Work closely with Sales, Product Development, Production, and Commercial teams to support product launches and brand growth.
Develop product positioning, value propositions, and key marketing messages.
Monitor brand performance and prepare regular reports using relevant KPIs.
Manage marketing materials, packaging, catalogs, presentations, and other brand communications.
Coordinate with advertising agencies, designers, media partners, and other external suppliers when required.
Ensure consistent application of brand guidelines across all communication and marketing materials.
Support new product development and product launch strategies.
Analyze customer feedback and market performance to identify opportunities for improvement.
Monitor competitors and recommend strategies to maintain or improve the company’s competitive position.
Manage the brand marketing budget and ensure effective allocation of resources.
Support digital marketing and social media activities to strengthen brand visibility.
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
3–5 years of experience in Brand Management or Marketing, preferably within a manufacturing, FMCG, industrial, or consumer products company.
Strong understanding of brand strategy, market research, product positioning, and marketing campaigns.
Experience working with cross-functional teams.
Strong analytical and project management skills.
Excellent communication and presentation skills.
Good understanding of digital marketing and social media.
Strong commercial awareness and customer focus.
Proficiency in Microsoft Office and marketing/reporting tools.
From October or Giza
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