The Digital Communications Specialist will lead the development, execution, and optimization of digital communication initiatives across the SUNRISE Resorts & Cruises portfolio. This role goes beyond day-to-day publishing. It combines social media leadership, influencer strategy, digital PR, and content development to ensure cohesive brand storytelling across all digital touchpoints from social platforms to website content and editorial features. The position requires strategic thinking, strong content direction, and the ability to align communication efforts with broader marketing and commercial objectives

Responsibilities

Digital & Social Strategy

• Lead the planning and execution of social media strategies across multiple resorts and brand segments.
• Oversee and optimize content calendars aligned with campaigns, launches, and seasonal priorities.
• Ensure brand consistency across platforms in tone, storytelling, and visual presentation.
• Analyze platform performance and provide strategic recommendations to improve engagement and growth.

Content & Communications

• Write and edit website content, landing pages, and promotional copy.
• Develop blog articles aligned with brand positioning and SEO best practices.
• Support campaign messaging frameworks and digital storytelling initiatives.
• Ensure all communication reflects the brand s positioning and commercial objectives.

Influencer & Digital PR Management

• Identify, evaluate, and manage influencer collaborations across markets.
• Lead end-to-end influencer partnerships: outreach, negotiation, briefing, content approval, and reporting.
• Manage relationships with digital PR platforms and media partners.
• Coordinate sponsored content, digital features, and online editorial placements.
• Track and evaluate influencer and PR performance against KPIs.

Community & Reputation Management

• Supervise community management across social channels.
• Handle escalations and sensitive communication with professionalism.
• Maintain alignment with Guest Relations and Brand teams when needed.

Reporting & Optimization

• Prepare monthly performance reports with strategic insights (not just numbers).
• Monitor social listening trends and competitor activity.
• Stay up to date with platform changes, algorithm updates, and digital trends.

Desired Candidate Profile

Education: Bachelor s degree in Communications, Marketing, Media, or related field.

Experience: 3 5 years Minimum 3 5 years of experience in digital communications or social media, preferably within hospitality, travel, or lifestyle.

• Proven experience managing influencer collaborations and digital PR initiatives.
• Strong copywriting skills across social, website, and long-form content.
• Experience working with digital PR platforms and influencer discovery tools.
• Advanced understanding of social media analytics and performance optimization.
• Ability to manage multiple brands and content streams simultaneously.
• Excellent written and verbal communication skills in English.
• Strong communication skills
• Creative thinking
• Attention to detail
• Time management
• Storytelling ability
• Adaptability