Role Purpose:The Marketing Operations Specialist is the operational backbone of the marketing department. The role exists to make sure that everything the department commits to is delivered on time and to the agreed standard of quality, that performance is measured and reported rigorously, and that the way the department works is governed by clear, documented, repeatable processes across all nine units. Digital platforms and automation are tools this person uses; they are not the substance of the job. The substance is delivery, reporting, and operational governance.
Key Responsibilities: The role is organised around five areas, in order of weight. 1 · Project & Delivery Management (owning the calendar and the standard) ◆ Run the marketing department's project pipeline end to end: intake, prioritisation, scheduling, and on-time delivery of every campaign, asset, and initiative across the nine units. ◆ Hold deliverables to the agreed quality standard before they go out — acting as the gate that nothing crosses late or below standard. ◆ Maintain a single master calendar and trackers that give the Marketing Director real-time visibility of what is due, what is at risk, and what is done. ◆ Coordinate the people and dependencies behind each deliverable (internal team, vendors, units) so handovers don't slip through the cracks.
2 · Reporting & Performance Measurement (turning activity into evidence) ◆ Build, produce, and own the department's recurring reports — weekly, monthly, and quarterly — and the dashboards behind them. ◆ Define and track the metrics and success criteria for each programme, and present results in a form leadership and the Board can act on. ◆ Consolidate data from across units and channels into one coherent picture, flagging trends, gaps, and anomalies rather than just listing numbers. ◆ Own the rhythm of reporting so that no review meeting happens without current, accurate figures on the table.
3 · Process Governance & Compliance (how the department works)◆ Design, document, and maintain the standard operating procedures (SOPs) and playbooks that let the function scale and onboard new hires without losing consistency. ◆ Own and enforce the digital-asset naming policy and the Digital Business Portfolio access/permission structure across all units.◆ Run the pre-publication review gate: verify every public-facing item respects the Group's policies— the local equivalent of a medical-legal-regulatory (MLR) check. ◆ Ensure every campaign follows the Group methodology.
4 · Vendor & Stakeholder Coordination ◆ Manage external vendors (Production, designers, OOH printers) against their SLAs and timelines, and run operational check-ins with them. ◆ Act as the coordination point between the marketing department and the units, reception/booking teams, and other internal stakeholders.
5 · Digital Asset & Systems Administration (enabling tools) ◆ Administer the marketing technology and digital assets (pages, profiles, automation where used) as the infrastructure that supports delivery and reporting — keeping data accurate and access controlled. ◆ Archive and organise produced assets (e.g. shoot footage and edits) so they are findable and reusable across campaigns.